The Power of Pop!
The Power of Pop! CHAPTER 3
The Power of Pop!
The Power of Pop! CHAPTER 3
1
The Rise of Pop Art in Britain and the United States

Where and when did Pop Art start? When we think of Pop Art, it’s often American giants like Andy Warhol and Roy Lichtenstein that spring to mind. But in fact Pop Art emerged in the 1950s in both the UK and the USA at around the same time.

 

The Independent Group (London, 1952 – 1955) were painters, sculptors, architects, writers and critics who wanted to challenge prevailing modernist approaches to culture.

 

While artists from The Independent Group in London, such as Eduardo Paolozzi and Richard Hamilton, and other British artists such as Pauline Boty and Peter Blake were populating their collages with comics, adverts and celebrities, American artists Jasper Johns and Robert Rauschenberg were also placing everyday objects like flags and newspapers into their work.

 

 

Unknown photographer, Photograph showing Nigel Henderson, Eduardo Paolozzi, Alison and Peter Smithson, seated in an unidentified street,
c.1949-1956. Presented to Tate Archive by Stephen and Jo Henderson and the Henderson famillies, June 2010. © Nigel Henderson Estate / Tate
Sir Eduardo Paolozzi, I was a Rich Man’s Plaything,
1947. Printed papers on card, 35.9 x 23.8 cm, Tate © The estate of Eduardo Paolozzi Photo: Tate
Richard Hamilton, Interior II,
1964. Oil paint, cellulose paint and pritned paper on board, 121.9 x 162.6 cm, Tate © The estate of Richard Hamilton Photo: Tate
Peter Blake, Self-Portrait with Badges,
1961. Oil paint on board, 174.3 x 121.9cm, Tate. © Peter Blake 2018. All rights reserved, DACS Photo: Tate
Pauline Boty, The Only Blonde in the World,
1963, oil paint on canvas, 122.4 x 153 cm. Estate of Pauline Boty, courtesy of Tate, London Photo: Tate

Although British and American Pop Art had different styles and techniques, especially as each developed in the 1960s, both wanted to break down barriers between so called “high” and “low” art. Even though the world had by now experienced Cubism, Surrealism and the found object, it hadn’t considered popular culture as art.

 

Hmmm, it seems like we’re getting back to those hierarchies again.

In a nutshell

Pop Art broke down the barriers between high art and low art, using materials and subjects from everyday life.

2
What Makes Pop Art Pop?
« Pop Art is Popular (designed for a mass audience), Transient (short-term solution), Expendable (easily forgotten), Low Cost, Mass Produced, Young (aimed at youth), Wicked, Sexy, Gimmicky, Glamorous, Big Business. »
Richard Hamilton, 1957

What makes Pop Art pop? British artist, writer, and teacher Richard Hamilton gave a pretty good summary above. But what’s all this got to do with still life? The subject matter – everyday objects! While Pop Art borrowed the aesthetic of mass media and mass production, such as the bold colours, clean lines, and the Ben Day dots of comics and product packaging, it also drew on popular objects of the day – which were lowcost and massproduced.

Richard Hamilton, Just what was it that made yesterday’s homes so different, so appealing? (upgrade),
2004. Digital print on paper, 26 x 25 cm, Tate © Richard Hamilton 2024. All rights reserved, DACS Photo: Tate
In a nutshell

Pop Art was bold, bright, and ironic, underpinned by fascination with popular culture, consumer culture, and mass production.

3
Mass Production
Andy Warhol in 1984.
Photo: © Bridgeman Images

 

Andy Warhol, an icon in his own right, transformed ordinary objects into cultural icons, immortalising items like Coca-Cola bottles, Brillo boxes, and Campbell’s soup cans into fully-fledged artworks. His penchant for elevating the mundane to the extraordinary reshaped the artistic landscape, challenging traditional notions of what constituted art.

Warhol’s fascination with repetition and mass production was evident not only in his art but also in his daily routine, consuming Campbell’s soup everyday for 20 years. This penchant for repetition found its artistic expression in techniques like screen printing, enabling Warhol to replicate images with varying colours, mimicking the mass-produced aesthetics of advertising billboards.

 

By leveraging mechanised processes like screen printing, Warhol blurred the lines between art and commerce, creating works that were not only visually striking but also commercially viable, reflecting his background as a commercial artist and his keen eye for the intersection of art and consumer culture. Yet, Warhol’s multifaceted career, spanning filmmaking, fashion design, and public relations, underscores his complex identity as not merely a machine-like creator, but also a savvy businessman with a diverse array of interests and talents.

Andy Warhol, 32 Campbell’s Soup Cans,
1962, painting on 32 canvases, 20 x 16 inches (each canvas), Museum of Modern Art, New York © The Andy Warhol Foundation for the Visual Arts, Inc. / Licensed by ADAGP, Paris 2021. Photo: rocor, CC BY-NC 2.0
Andy Warhol, Brillo Box,
1964, 17 x 17 x 14 inches, Metropolitan Museum of Art, New York © The Andy Warhol Foundation for the Visual Arts, Inc. / Licensed by ADAGP, Paris 2021. Photo: Ian Abbott, CC BY-NC-SA 2.0
Andy Warhol, Coca-Cola 210 Bottles
1962, silkscreen printing ink, synthetic polymer and graphite on canvas, 82.5 × 105 inches © The Andy Warhol Foundation for the Visual Arts, Inc. / Licensed by ADAGP, Paris 2021. Photo: © Christie’s Images / Bridgeman Images
In a nutshell

Andy Warhol gave everyday objects iconic status by employing mechanised techniques like silkscreens to rapidly produce nearly identical images at huge scales.  

4
Roy Lichtenstein

Some of the most recognisable works of Pop Art are by American artist Roy Lichtenstein. He is known for taking the style and subjects of cartoons and comics and making them into captivating, largescale pieces. His work is highly stylised and flat, comes mainly in primary colours, and is, well, very popular!

 

In the 1970s Lichtenstein explored ideas around high art which included traditional kinds of still life. For example, this print includes a classic arrangement of fruit which harks back to traditional still life paintings. It also includes a portrait, but is updated to become the kind of stylised woman you would find in a comic, movie, or advert of the time.

Roy Lichtenstein, Still Life with Portrait, 1974
1974 © Estate of Roy Lichtenstein/DACS 2024. Photo: Tate
Roy Lichtenstein, Still Life with Palette,
1972, Oil and Magna on canvas © Estate of Roy Lichtenstein/DACS/Artimage 2024
Roy Lichtenstein, Drowning Girl,
1963, Museum of Modern Art, New York © Estate of Roy Lichtenstein New York / ADAGP, Paris 2021. Photo: Gandalf’s Gallery, CC BY-NC-SA 2.0
«  When we think of still lifes, we think of paintings that have a certain atmosphere or ambience. My still life paintings have none of those qualities, they just have pictures of certain things that are in a still life, like lemons and grapefruits and so forth. It’s not meant to have the usual still life meaning. »
Roy Lichtenstein
In a nutshell

Lichtensteins approach to Pop Art was inspired by cartoons and comics.

5
Claes Oldenburg and Coosje van Bruggen
« My work doesn’t have the same rules as, say, Andy [Warhol]’s work. But it’s gathered together for the simple reason that we all worked with the images and objects around us. »
Claes Oldenburg

 

 

 

Some artists, like the sculptor and graphic artist Claes Oldenburg, made Pop Artinspired objects on a gigantic scale.

 

This enormous icecream cone, for example, seems to have fallen from the sky and plopped onto the corner of a building in Cologne, Germany.

 

He made this with his partner Coosje van Broggen with whom he collaborated for over 30 years. His dramatic take on still life objects has been staggering from soft sculptures of hamburgers and chips to public sculptures across the globe.

 

Another example of a contemporary artist building on the popularity of Pop is Jeff Koons. His colourful Pop sculptures, like Balloon Dog (Yellow) are characterised by their form taken from balloons traditionally twisted into the shape of animals by clowns. Imagine a balloon dog blown up to over three meters tall, but instead of rubber, it’s made of polished metal with a dazzling, shiny surface!

Claes Oldenburg and Coosje van Broggen, Dropped Cone in Köln,
2016, Photograph: Christoph Seelbach Creative Commons
Jeff Koons, Balloon Dog (Red),
1994-2000 © Jeff Koons, Photo: Mike Bruce, Gate Studios, London / Courtesy the Royal Academy of Arts, London
In a nutshell

Many artists took the dynamism of Pop Art and magnified still life objects into public art works on a colossal scale.

6
Pop Art Legacy

There’s no doubt about it, the legacy of Pop Art is massive, and ongoing, with the use of the readymade and continued references to mass production and cultural iconography.

 

Ai Weiwei is one such artist whose work has even been exhibited alongside Andy Warhol’s, exploring the parallels of their work despite being from different geographical locations and time periods. 

 

Where Warhol chose Coke bottles to comment on capitalism, Ai Weiwei paints the Coca-Cola logo on an ancient Chinese urn to comment on communism, creating his own subversive symbolism. They both make direct references to Duchamp, Warhol with Screen Test: Marcel Duchamp, 1966 and Ai Weiwei with Hanging Man in Porcelain, a portrait of Duchamp fashioned from a coat hanger. 

Ai Weiwei, Han Dynasty Urn with Coca-Cola Logo,
1993 © Ai Weiwei Studio. Courtesy Lisson Gallery
Ai Weiwei, Hanging Man (Silver), 
2009, Silver, porcelain, and Hauli wood, 50 × 44 cm. © Ai Weiwei Studio. Courtesy Lisson Gallery
Photographed by Prudence Cuming Associates Ltd. © Damien Hirst and Science Ltd.
All rights reserved DACS/Artimage 2024.
Damien Hirst, The Last Supper,
1999 © Damien Hirst and Science Ltd. All rights reserved, DACS/Artimage. Image courtesy White Cube. Photo: Stephen White & Co
Damien Hirst, Steak and Kidney,
1999 © Damien Hirst and Science Ltd. All rights reserved, DACS 2024

And what about Damien Hirst, one of the original YBAs (Young British Artists)? His work and attitude kickstarted a renewed interest in contemporary art following the irreverent and fearless 1988 Freeze exhibition he curated while still a student. Hirst uses humour, irony, and everyday objects in his work, from dead animals cut in half or pickled sharks, to mass-produced Spot Paintings and pharmaceutical packaging.

 

Hirst’s series The Last Supper is a visual irony on our human relationship with pharmaceuticals. He comments on how we have replaced our faith in religion with our faith in medicine. It makes us think about how much medicine has become part of our regular diets, and how bad our actual diets can be for us. 

 

His work shares the themes of Dutch 17th century still life paintings, as well as the work of Andy Warhol and the Pop Artists – death, wealth, religion, mortality and consumerism. 

In a nutshell

The legacy of Pop Art is all around us, in the work of other artists, and in contemporary advertising, packaging, and visual culture.

In summary, you have discovered:

  • The Rise of Pop Art in Britain and the United States
  • What Makes Pop Art Pop?
  • Mass production 
  • Roy Lichtenstein
  • Claes Oldenburg and Coosje van Bruggen
  • Pop Art Legacy
To practice

Pop Art is often described as being:

You have to choose an answer

Comics and cartoons inspired which American Pop artist?

You have to choose an answer

Which mechanical printing process did Andy Warhol use make multiple copies of his work?

You have to choose an answer

You have unlocked the next chapter in your course Art of the Everyday – Modern and Contemporary Still Life.

CHAPTER 4

Transforming the everyday

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