Black Friday : who wants to buy art ?
Art Explora Academy can't offer you an art masterpiece at half price for Black Friday but we created a playlist 100% free about "Everything you always wanted to know about the art market but were afraid to ask". Why are companies buying art? What is an auction house? Why is contemporary art so expensive? All the answers are here!

Corporate lobbies and board rooms are often graced with impressive art, but why? What’s the rationale behind this expense, and what impact does it have on the rest of the art world? We look at the history of corporate collecting, starting with Chase Manhattan Bank in 1959, trace its meteoric rise since, and work through the reasoning behind it.

Content produced by : 
The Art Assignment

On the agenda
video - 10:42
Why Do Corporations Buy Art?
By: The Art Assignment
video - 9:18
Art + Taxes = The Dirty Truth
By: The Art Assignment
video - 8:50
Does APPLE make BILLIONS selling Art?
By: Bartsy
video - 8:27
Who decides what art is worth?
By: National Galleries of Scotland
video - 4:00
The formula for selling a million-dollar work of art
By: Vox Media